Safety Champions Crowned: Kia Telluride and Sportage Rock IIHS

In the dynamic automotive industry, safety continues to be a primary focus for both manufacturers and consumers. As vehicles incorporate increasingly sophisticated technology, stringent safety ratings play a pivotal role in guiding consumers toward the safest choices available. Kia has reaffirmed its dedication to safety with the impressive performance of the 2024 Telluride and Sportage models in the Insurance Institute for Highway Safety's (IIHS) comprehensive evaluations.

The IIHS Top Safety Pick Ratings

The IIHS Top Safety Pick+ (TSP+) and Top Safety Pick (TSP) designations represent the pinnacle of safety ratings in the automotive industry. Earning these accolades requires vehicles to undergo a comprehensive series of crash tests and assessments, evaluating their ability to protect occupants and pedestrians in various collision scenarios. The coveted TSP+ rating, in particular, signifies the highest level of protection for both vehicle occupants and vulnerable road users.

Meeting the 2024 IIHS Requirements

For the 2024 model year, the IIHS raised the bar even higher, introducing tougher criteria to ensure vehicles offer superior protection for back-seat passengers and enhanced pedestrian crash avoidance systems. Vehicles must now earn a "good" rating in the side protection test and an "acceptable" or "good" rating in a revised pedestrian front crash prevention evaluation, which includes night-time performance assessments. Additionally, the moderate front overlap test has been updated to include a second dummy behind the driver's seat, further emphasizing the importance of comprehensive occupant safety.

Telluride: Securing Top Honors

The 2024 Kia Telluride has solidified its position as a safety leader by achieving the coveted IIHS TSP+ rating for the second consecutive year. This impressive feat underscores the vehicle's commitment to providing exceptional protection for its occupants and vulnerable road users alike. With its bold and sophisticated appearance, the Telluride not only turns heads but also offers a spacious three-row cabin that comfortably accommodates up to eight passengers. Complementing its safety credentials, the Telluride is equipped with an array of advanced technologies, including dual 12.3-inch panoramic display screens, Digital Key 2 Touch, and Kia's latest advanced driver assistance systems, such as Highway Driving Assist 2.0.

Sportage: Elevating Safety Standards

Joining the Telluride in Kia's safety lineup is the 2024 Sportage, which has earned the IIHS TSP rating. This diverse lineup, including the Sportage HEV and Sportage PHEV models, demonstrates Kia's unwavering commitment to meeting and exceeding the industry's safety standards. With its impressive array of safety features and technologies, the Sportage ensures that drivers and passengers can embark on their journeys with confidence and peace of mind.

Kia's Commitment to Safety

Steve Center, COO and EVP of Kia America, expressed the company's dedication to safety, stating, "We fully support the IIHS's initiatives to enhance road safety, and we are aligned in our commitment to meet the agency's more rigorous standards. Safety remains one of our top priorities, and we're dedicated to driving continuous advancements in this critical area every day, as we proved with the 2024 Telluride!"

If you're in the market for a vehicle that prioritizes safety without compromising style and performance, the 2024 Telluride and Sportage are worthy contenders. Experience the peace of mind that comes with Kia's safety champions by visiting us and exploring these remarkable SUVs for yourself.